Brand Media Strategy : Integrated Communications Planning in the Digital Era
Language: English
Published by Palgrave Macmillan, 2010
- First Edition
- Hardcover
- Used
Seller: Better World Books, Mishawaka, IN, U.S.A.Better World Books
AbeBooks seller since August 3, 2006
Condition: Used - Good
US$ 7.15
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Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Seller Inventory # GRP63972470
- Title
- Brand Media Strategy : Integrated Communications Planning in the Digital Era
- Author
- Young, Antony
- Publisher
- Palgrave Macmillan
- Publication year
- 2010
- Condition
- Good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0230104746
- ISBN 13
- 9780230104747
- Edition
- 1st Edition.
- Item weight
- 0.937 pounds
- Dimensions
- N/A
From YouTube to Facebook to the iPhone, today’s media landscape offers more tools and platforms for the savvy marketer than ever before. And with this rapidly evolving technology come powerful ways to track what’s working, what’s not, and how to get the maximum impact for your brand in a shrinking economy. Media and brand expert Antony Young explores how today’s most innovative marketers are integrating the latest media tools into a comprehensive strategy to grow their brands and are getting unprecedented results. He explores:
• the future of advertising in traditional media and how to judge
the investment’s value in today’s results-driven marketing
world
• how to get the maximum impact out of digital media,
including online searches, social media, and mobile phones
• the importance of employing non-traditional media vehicles,
such as marketing, PR, branded entertainment, and product
placement.
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About the Author
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Better World Books
Mishawaka, IN, U.S.A.
AbeBooks seller since August 3, 2006
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Better World Books (https://www.BetterWorldBooks.com) is a for-profit, socially conscious business and a global online bookseller that collects and sells new and used books online, matching each purchase with a book donation. Each sale generates funds for literacy and education initiatives in the U.S., the UK, and around the world. Since its launch in 2003, Better World Books has raised $33 million for libraries and literacy, donated over 32 million books, and reused or recycled more than 397 million books.…
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