The Brand Mindset: Five Essential Strategies for Building Brand Advantage Throughout Your Company
Language: English
Published by McGraw-Hill Education, 1999
- First Edition
- Hardcover
- Used
Seller: Better World Books, Mishawaka, IN, U.S.A.Better World Books
AbeBooks seller since August 3, 2006
Condition: Used - Very good
US$ 7.34
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Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Seller Inventory # GRP79671992
- Title
- The Brand Mindset: Five Essential Strategies for Building Brand Advantage Throughout Your Company
- Author
- Knapp, Duane
- Publisher
- McGraw-Hill Education
- Publication year
- 1999
- Condition
- Very Good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 007134795X
- ISBN 13
- 9780071347952
- Edition
- 1st Edition.
- Item weight
- 1.272 pounds
- Dimensions
- N/A
- Series
- Book 13 of 81: MARKETING/SALES/ADV & PROMO
Readers can assess and improve their own efforts by adopting Knapp's five proven components of the Brand Mindset that is for brand success: Make a promise to the consumer; make all decisions with the brand in mind; make sure the entire company supports the brand's message; make the brand bigger than the business, and build one specific image for the brand and stick with it always.
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Better World Books
Mishawaka, IN, U.S.A.
AbeBooks seller since August 3, 2006
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Better World Books (https://www.BetterWorldBooks.com) is a for-profit, socially conscious business and a global online bookseller that collects and sells new and used books online, matching each purchase with a book donation. Each sale generates funds for literacy and education initiatives in the U.S., the UK, and around the world. Since its launch in 2003, Better World Books has raised $33 million for libraries and literacy, donated over 32 million books, and reused or recycled more than 397 million books.…
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