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Bibliographic Details

Title: Brandscaping : Worlds of Experience in Retail Design
Publisher: Birkhauser Verlag
Publication Date: 2002
Language: English
ISBN 10: 3764366745
ISBN 13: 9783764366742
Binding: Soft cover
Edition: 1st Edition.
Condition: Good
Weight: 1.124 pounds

About this title

Synopsis

Brandscaping - die Gestaltung dreidimensionaler Markenwelten wird mehr und mehr zu einem Thema f�r die Architektur von Verkaufsfl�chen. Auf die Herausforderung von E-commerce und globalisiertem Wettbewerb reagieren Unternehmen mit komplexen Konzepten, die den Markenmythos, die Begegnung mit dem Produkt als Objekt der Begierde, im Sinne umfassender pr�gender Raumerlebnisse inszenieren. Neueste Technologien und Anleihen bei der Unterhaltungsindustrie sind Elemente dieser real erfahrbaren Markenlandschaften, die auf emotionale Qualit�ten setzen und vom standardisierten Shop-System bis zum monumentalen Themenpark reichen. "Brandscaping" stellt f�nfzehn internationale Projekte aus Architektur und Innenarchitektur vor, darunter Niketown London, City-Mall Sevens D�sseldorf, BMW-Themenpark M�nchen, Showroom Qiora New York, Shop-Konzepte Superga (Italien) und Migros (Schweiz). Das Buch dokumentiert ferner eine Workshop-Diskussion zwischen den f�r diese Projekte verantwortlichen Imagedesignern und Architekten.

Language Notes

Text: English, German

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