The most authoritative study of a landmark British General Election - the fifteenth book in the renowned Nuffield series of election studies. This highly readable account covers all the salient features - the background, the campaign, the results and the consequences of Labour's victory. Based on close observation of party headquarters, it explores each party's strategic decisions and their implementation, showing how 1997 saw campaigning techniques at an altogether new level of sophistication. The battle in the media and the constituencies is analysed in detail. There is a mass of data and thorough statistical analysis of the campaign and results. Plates and cartoons entertainingly illustrate the campaign trail and recapture the drama of the election.

About the Author

DAVID BUTLER, a Fellow of Nuffield College, Oxford, has been associated with the Nuffield election studies since 1945 and has been the author or co-author of each one since 1951. He is well known for his election commentaries on television and radio, and he has written widely on British, American and Australian politics.

DENNIS KAVANAGH is Professor of Politics at the University of Liverpool, having previously been Professor of Politics at the University of Nottingham and Senior Lecturer in Government at Manchester University. His works include Political Science and Political Behaviour, Thatcherism and British Politics, British Politics: Continuities and Change, Politics and Personalities, and The Politics of the Labour Party. He has been the co-author of the Nuffield election studies from 1974 onwards.

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