The Brompton: Engineering for Change

Butler-Adams, Will; Davies, Dan

ISBN 10: 1788168305 / ISBN 13: 9781788168304

Published by Profile Books, London, 2022

About this Item

First edition first printing Large octavo hardback 288 pp illustrated in colour and black and white Fine condition No inscriptions.

Seller Inventory # 094047

Bibliographic Details

• Title: The Brompton: Engineering for Change
• Publisher: Profile Books, London
• Publication Date: 2022
• Language: English
• ISBN 10: 1788168305
• ISBN 13: 9781788168304
• Binding: Hardcover
• Edition: 1st Edition
• Printing: 1st Printing
• Condition: Fine
• Weight: 600 grams
• Seller catalogs:
  • Lighter Books
  • British Topography

About this title

Synopsis

A TIMES BEST BUSINESS BOOK OF 2022

'A gripping story about a great British brand' Jeremy Vine

Lightweight, compact, and now, electric: the cityscape has been forever changed by the addition of the Brompton bike, with its distinctive style and clever folding design.

For over forty years, the Brompton's modular design has remained virtually unchanged. It has stood not only the test of time but every financial crash since 1976, Brexit, and COVID-19, not to mention every other risk which any business faces. Where, then, did this ingenious feat of engineering come from? Who were the minds behind it? And how did a small company grow to become one of the biggest cycling brand names in the world?

This is not only the first look behind the scenes at Brompton Bicycle Ltd, but a masterclass in entrepreneurship, manufacturing, and scaling a business.