Build a World Wide Web Commerce Center; Plan, Program, and Manage Internet Commerce for Your Company

A total blueprint for building and managing a state-of-the-art Web commerce center

rom net.Genesis Corporation, cutting-edge pioneers in Web site and software development, comes this comprehensive guide to creating a state-of-the-art commerce center on the World Wide Web.

This book teaches Webmasters and businesses of all sizes how to use Windows NT-based. Web server software to establish a secure and sophisticated commerce site. The savvy techniques and guidelines in this book open up the exploding Web marketplace to a broad new range of businesses, small and large, by making electronic commerce manageable and affordable.

Build a World Wide Web Commerce Center integrates all of the crucial technical and business issues you'll need to master to set up a secure Windows NT Web commerce server, prepare content for the site, and support marketing and selling functions. You'll learn how to:

• Formulate an effective Web commerce strategy that anticipates marketplace needs and technological trends
• Choose and set up Web server software packages that can grow with your company and enable either immediate or future online transactions
• Create Web server-based software programs that support secure transactions
• Select and implement appropriate Internet payment schemes
• Configure and customize leading Windows NT commerce servers, including Microsoft's Internet Information Server
• Support and manage your commerce site with usage tools, database connectivity, and customer support discussion groups
• Employ proven Web-site business and technical strategies used at top corporations

Build a World Wide Web Commerce Center is an indispensable working resource for Webmasters and managers in companies of all sizes planning or contemplating Web commerce.

Net.Genesis Corporation is a leading provider of tools for Web site developers and a leading consultant on Internet strategy. Creator of several pioneering Web programs, its clients include CBS, Microsoft, Fox Network, and the New York Times. net.Genesis writes a major technical column in Internet World and is the author of Build a Web Site. net.Genesis is a founding sponsor of the Webmaster's Guild.

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Almost every business, large and small, is clamoring to get on the Web. Some do so with far more grace and effectiveness than others. This book helps you devise an effective Web commerce strategy. You're told how to prepare your company to handle online sales, the kind of contents that attracts customers, what security considerations are most important, and how to keep customers coming back. Special emphasis is on Windows NT-based servers. Among the author's clients are CBS, Microsoft, Fox and the New York Times. A book like this can help make the difference between a rush to the Web, and a thoughtful -- and effective -- Web site that maintains its value.