Building Trust in the Generative Artificial Intelligence Era: Technology Challenges and Innovations

In an era where generative artificial intelligence (AI) is reshaping industries and daily life, trust has become a cornerstone for its successful adoption and application. Building Trust in the Generative Artificial Intelligence Era: Technology Challenges and Innovations explores how trust can be built, maintained, and evaluated in a world increasingly reliant on AI technologies. Designed to be accessible to a broad audience, thi book blends theoretical insights with practical approaches, offering readers a comprehensive understanding of the topic.

This book is divided into three parts. The first part examines the foundations of trust in generative AI, highlighting trends and ethical challenges such as "greenwashing" and remote work dynamics. The second part provides actionable frameworks and tools for assessing and enhancing trust, focusing on topics like cybersecurity, transparency, and explainability. The final section presents global case studies exploring university students' perceptions of ChatGPT, generative AI's applications in European agriculture, and its transformative impact on financial systems.

By addressing both the opportunities and risks of generative AI, this book delivers groundbreaking insights for academics, professionals, and policymakers worldwide. It emphasizes practical solutions, ensuring readers gain the knowledge needed to navigate the evolving technological landscape and foster trust in transformative AI systems.

Joanna Paliszkiewicz works as a Full Professor at the Warsaw University of Life Sciences (WULS―SGGW). She is the Director of the Management Institute. She also works for University of Economics Ho Chi Minh City (UEH), Vietnam. She is also an Adjunct Professor at the University of Vaasa in Finland. She obtained academic title “Full Professor” from the International School for Social and Business Studies in Slovenia. She is well recognized in Poland and abroad for her expertise in management issues: knowledge management and trust management. She has published over 220 papers/manuscripts and is the author/co‑author/editor of 21 books.

Jerzy Gołuchowski is a Full Professor at the University of Economics in Katowice. He has served as a Vice‑Rector (2005–2009) and Dean (2009–2019; 2020–now) of the Faculty of Informatics and Communications and he is the Head of the Department of Communication Design and Analysis (since 2017)

Magdalena Mądra-Sawicka is an Assistant Professor at Warsaw University of Life Sciences (WULS) in the Institute of Economics and Finance. She obtained PhD degree in 2010 and started working at SGGW WULS in 2010 at the Department of Economics and Organization of Enterprises and later in the Department of Finance at the Faculty of Economic Sciences.

Kuanchin Chen is Professor of Computer Information Systems, Director of the Center for Business Analytics, and John W. Snyder Fellow at Western Michigan University. He has more than 25 years of research, teaching, and consulting experience.