Business Analytics for Managers : Taking Business Intelligence Beyond Reporting
Thorlund, Jesper, Laursen, Gert H. N.
Language: English
Published by Wiley & Sons, Incorporated, John, 2010
- First Edition
- Hardcover
- Used
Seller: Better World Books, Mishawaka, IN, U.S.A.Better World Books
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Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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- Title
- Business Analytics for Managers : Taking Business Intelligence Beyond Reporting
- Author
- Thorlund, Jesper, Laursen, Gert H. N.
- Publisher
- Wiley & Sons, Incorporated, John
- Publication year
- 2010
- Condition
- Good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0470890614
- ISBN 13
- 9780470890615
- Edition
- 1st Edition.
- Item weight
- 1.043 pounds
- Dimensions
- N/A
A vital blueprint for organizations that want to thrive in the competitive fray, Business Analytics for Managers presents a sustainable business analytics (BA) model focusing on the interaction of IT technology, strategy, business processes, and a broad spectrum of human competencies and organizational circumstances.
- Proven guidance on developing an information strategy
- Tips for supporting your company's ability to innovate in the future by using analytics
- An understanding of BA as a holistic information discipline with links to your business's strategy
- Practical insights for planning and implementing BA
- How to use information as a strategic asset
- Why BA is the next stepping-stone for companies in the information age today
- Discussion on BA's ever-increasing role
Filled with examples and forward-thinking guidance from renowned BA leaders Gert Laursen and Jesper Thorlund, Business Analytics for Managers offers powerful techniques for making increasingly advanced use of information in order to survive any market conditions.
"Synopsis" may belong to another edition of this title.
About the Author
GERT H.N. LAURSEN is head of customer intelligence at Maersk Line, the largest containerized shipping company in the world. He focuses on helping product-oriented organizations become more customer-centered through the use of various data sources, including data warehousing, questionnaires, and one-to-one interviews with customers, first-line staff, sales organizations, and other subject matter experts.
JESPER THORLUND is a business intelligence consultant and frequent speaker on business intelligence, business analytics, and microeconomics throughout Europe.
"About the title" may belong to another edition of this title.
Better World Books
Mishawaka, IN, U.S.A.
AbeBooks seller since August 3, 2006
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Better World Books (https://www.BetterWorldBooks.com) is a for-profit, socially conscious business and a global online bookseller that collects and sells new and used books online, matching each purchase with a book donation. Each sale generates funds for literacy and education initiatives in the U.S., the UK, and around the world. Since its launch in 2003, Better World Books has raised $33 million for libraries and literacy, donated over 32 million books, and reused or recycled more than 397 million books.…
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