Business Beyond the Box : Applying Your Mind for Breakthrough Results

Business Beyond the Box moves beyond limitations by offering a field proven set of eight thinking strategies that create a flow of ideas and bring about step-change in actual results.

John O'Keeffe is Group Vice President, The Procter & Gamble Company, one of the world's largest consumer goods companies with many famous brands. He has had a fast-track career through marketing and general management, with worldwide experience. And has used these techniques to get breakthrough results in a wide range of businesses. He started up businesses in the Middle East in his early career; became Country Manager ofGreece at 32; spent time in the U.S. parent; was General Manager of Taiwan; and then Managing Director of the U.K. at 38. He became Regional Vice President for Northern Europe, and was in 1995 made President Health and Beauty Care Products Europe, and a Group Vice President, The Procter & Gamble Company.He has a Masters Degree in Chemical Engineering from Cambridge. He played hockey for England at 19, and was in the preliminary squad for the Munich Olympics of 1972.