Business Communication

Contents: 1. Basics of Communication. 2. Business Communication Management. 3. Methods of Communication. 4. Channels of Communication. 5. Corporate Communication. 6. Media and Modes of communication. 7. Business Report Writing. 8. Communication Skills in Career Seeking. 9. Marketing Communication. 10. Communication and Listening Skills. 11. Oral Communication. 12. Dialogue. 13. Trends in Business Communication. 14. Analysis of Case Studies. Business Communication encompasses written, reading, oral or spoken and listening skills. Apart from a comprehensive coverage of the theoretical concepts, the book interweaves a large number of thought-provoking situations; important tips and suggestions; and anecdotal examples. With its approach and focus, the UG/PG students of business management and commerce streams and professional courses will find this book an indispensable course book, both in full-time and distance learning programmes. Salient Features: Comprehensive coverage of theoretical concepts, both in verbal and non-verbal communication, for the students to build a strong background. In-text exhibits of thought-provoking situations for the students to analyze. End-of-chapter exercises for the students to apply the concepts learned in the chapter. End-of-book fifteen short cases with questions, for discussion in the classroom. Dedicated chapters on Report Writing, Corporate Communication, and Marketing Communication. Special coverage on job application, resumes, group discussion, interview and career seeking. (jacket).…