Business is a Contact Sport: Using the 12 Principles of Relationship Asset Management to Build Buy-In, Blast Away Barriers, and Boost Your Business [FIRST EDITION, FIRST PRINTING]

Richardson, Tom; Vidaurreta, Augusto; Gorman, Tom

Published by Alpha, Indianapolis, Indiana, 2002

About this Item

As new condition red boards/black spine/red spine lettering contained in an as new condition non price-clipped photographic dust jacket. Includes Introduction: A Whole New Ballgame; Epilogue: Uncommon Common Sense; Appendix: Target Wins for Company-Stakeholder Relationships; and Index. "Business is a contact sport - because human contact, connection, and cooperation form the cornerstones of business. In our transaction-driven, increasingly virtual world, solid and long-lasting relationships are still fundamental to success. Yet in most companies, relationships are the most underutilized assets. Consider this: Your company is only as valuable as its relationship assets. More specifically, your company is only as valuable as its employees' abilities to create, maintain, and use relationships to the benefit of all. So begins the essence of an entirely new managing paradigm - Relationship Asset Management (RAM). [The book] introduces 12 crucial principles for managing each business relationship as an asset at every level of the company, whether dealing with customers, stockholders, suppliers, employees, or community leaders. RAM takes the understanding of the one-to-one relationship to the highest level, explaining how to use not just what you know but who you know to succeed in business. [The book] shows managers and entrepreneurs how to recognize all of their company's relationships as strategic assets and manage them as such." - from the inner front jacket flap. Seller Inventory # 003521

Bibliographic Details

Title: Business is a Contact Sport: Using the 12 ...

Publisher: Alpha, Indianapolis, Indiana

Publication Date: 2002

Binding: Hardcover

Condition: As New

Dust Jacket Condition: As New

Edition: 1st Edition