The Business Side of Creativity : The Complete Guide for Running a Graphic Design or Communications Business

The most comprehensive business companion available, The Business Side of Creativity is the bible for every freelance graphic designer, art director, illustrator, copywriter, and agency or design-shop principal. Cameron S. Foote, successful entrepreneur and editor of the Creative Business newsletter, guides you step-by-step through the process of being successfully self-employed - from getting launched as a freelance to running a multi-person shop to retiring comfortably.
How should you organize? What should you charge? What marketing techniques yield the best returns? When are you ready to expand? What are the most effective strategies for managing employees? How can you build salable equity? The Business Side of Creativity delves into these questions and hundreds more - and it gives you practical, real-world answers. It includes seventeen useful forms, from a sample business plan to a prototype spreadsheet, that will save time and help you run your business more professionally. (You can download these for your own use from W. W. Norton's Web site, as described on page 387.)
Compiled over six years, from the experiences of more than 4,000 entrepreneurs, The Business Side of Creativity is the indispensable guidebook for becoming a successful creative entrepreneur.

Cameron S. Foote is the president of Creative Business, a Boston-based business-information resource for the creative community and he has taught advertising at Emerson College.