Business Sutra: A Very Indian Approach to Management

Devdutt Pattanaik

ISBN 10: 8192328074 / ISBN 13: 9788192328072

Published by Aleph Book Company, 2013

About this Item

In this landmark book, best-selling author, leadership coach and mythologist Devdutt Pattanaik shows how, despite its veneer of objectivity, modern management is rooted in Western beliefs and obsessed with accomplishing rigid objectives and increasing shareholder value. By contrast, the Indian way of doing businessas apparent in Indian mythology, but no longer seen in practice accommodates subjectivity and diversity, and offers an inclusive, more empathetic way of achieving success. Great value is placed on darshan, that is, on how we see the world and our relationship with Lakshmi, the goddess of wealth. Business Sutra uses stories, symbols and rituals drawn from Hindu, Jain and Buddhist mythology to understand a wide variety of business situations that range from running a successful tea stall to nurturing talent in a large multinational corporation. At the heart of the book is a compelling premise: if we believe that wealth needs to be chased, the workplace becomes a rana-bhoomia battleground of investors, regulators, employers, employees, vendors, competitors and customers; if we believe that wealth needs to be attracted, the workplace becomes a ranga-bhoomia playground where everyone is happy. Brilliantly argued, original and thoroughly accessible, Business Sutra presents a radical and nuanced approach to management, business and leadership in a diverse, fast-changing, and increasingly polarized world. Devdutt Pattanaik has written over twenty-five books and 400 articles on Indian mythology for everyone from adults to children. Since 2007, he has been explaining the relationship between mythology and management through his column in the Economic Times; the talk he gave at the TED India conference in 2009; and the show Business Sutra which ran successfully on CNBC-TV18 in 2010, besides numerous other lectures at Indian universities and management institutes.

Seller Inventory # 110839

Bibliographic Details

• Title: Business Sutra: A Very Indian Approach to Management
• Publisher: Aleph Book Company
• Publication Date: 2013
• Language: English
• ISBN 10: 8192328074
• ISBN 13: 9788192328072
• Binding: Hardcover
• Edition: 1st Edition
• Condition: New
• Dust Jacket Condition: New

About this title

Synopsis

Business Sutra

About the Author

Devdutt Pattanaik is a renowned author, mythologist and leadership consultant. He has written over thirty bestselling books, published several hundred articles and given numerous talks and presentations on Indian mythology, culture, business and management. He was formerly the Chief Belief Officer of the Future Group. He is currently a much sought-after speaker, leadership coach, management advisor and consultant on diversity and culture.