CAPTAINS OF CONSCIOUSNESS: ADVERTISING AND THE SOCIAL ROOTS OF THE CONSUMER CULTURE

EWEN, STUART

ISBN 10: 0070198462 / ISBN 13: 9780070198463

Published by McGraw-Hill, 1977

About this Item

VERY GOOD CONDITION, old bookstore name inner cover ; red & black,white on white paper covers.showing group of men , ivory soap box, as they finish work, washing up.(19th century scene) ; 261 pages; study of the emergence of mass consumption and modern advertising in the early twentieth century and of the capitalistic use of advertising as a mechanism to define and control social values and the character of daily life.

Seller Inventory # 129757

Bibliographic Details

• Title: CAPTAINS OF CONSCIOUSNESS: ADVERTISING AND THE SOCIAL ROOTS OF THE CONSUMER CULTURE
• Publisher: McGraw-Hill
• Publication Date: 1977
• Language: English
• ISBN 10: 0070198462
• ISBN 13: 9780070198463
• Binding: Paperback
• Edition: First Edition; FIRST THUS.
• Condition: Very Good

About this title

Synopsis

A study of the emergence of mass consumption and modern advertising in the early twentieth century and of the capitalistic use of advertising as a mechanism to define and control social values and the character of daily life

About the Author

Stewart Ewen is professor of media studies and chair of the Department of Communications at Hunter College. He is also a professor in the Ph.D. programs in history and sociology at the City University of New York Graduate Center. He is the author of the acclaimed Captains of Consciousness, Channels of Desire, and All Consuming Images, the last of which provided the basis for Bill Moyers's award-winning PBS series The Public Mind. He lives in New York City.