141 pages; (385 grams); CONTENTS - The Business of Creativity; What is Creativity; The Creative Personality; The Diversity of Creativity; The Role of the Manager; Motivating Creativity; A Brief on Briefing; Time and Money; Yes, No and Maybe; The Marketing of Creativity; and Fun and Profit. Size: 8vo - over 7�" - 9�" tall.

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Bibliographic Details

Title

CREATIVE PEOPLE: HOW TO MANAGE THEM AND MAXIMISE THEIR CREATIVITY.

Publisher

Hutchinson Business Books;, Great Britian, England, UK.

Publication Date

1988

Language

English

ISBN 10

0091740436

ISBN 13

9780091740436

Binding

Cloth

Edition

FIRST Edition Hardcover.

Condition

Fine

Dust Jacket Condition

VG+ Dust Jacket

Book Type

Book

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About this title

Synopsis

Written by the author of "The Admakers", "Teach Yourself Advertising", "Meetings","Super Efficiency", "The Manipulators" and "Commercial Breaks", this is an investigation into the art of managing, motivating and controlling creative people in business.

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Store Description

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