CUSTOMER SATISFACTION IS WORTHLESS/ CUSTOMER LOYALTY IS PRICELESS

Gitomer, Jeffrey

ISBN 10: 188516730X / ISBN 13: 9781885167309

Published by Bard Press, Austin, Texas, 1998

About this Item

First edition, first printing, hardcover. 290 pages. Very good with head of tail lightly bumped and bottom corners of pages 45/46, 47/48, 59/60, 81/82 creased, and previous owner's notes in ink on last page (290)., in a very good dust jacket with light edgewear. Mylar cover on jacket. The classic book on marketing.

Seller Inventory # 006482

Bibliographic Details

• Title: CUSTOMER SATISFACTION IS WORTHLESS/ CUSTOMER LOYALTY IS PRICELESS
• Publisher: Bard Press, Austin, Texas
• Publication Date: 1998
• Language: English
• ISBN 10: 188516730X
• ISBN 13: 9781885167309
• Binding: Hardcover
• Edition: First Edition
• Condition: Very Good
• Dust Jacket Condition: Very Good
• Seller catalogs:
  • Business

About this title

Synopsis

Nationally syndicated columnist and sales trainer, Jeffrey Gitomer shows you how to convert satisfied customers into loyal customers.

Reviews

Gitomer, who conducts more than 150 sales seminars each year, is the author of The Sales Bible (1994) and a weekly column in more than 60 regional business newspapers. The first half of his title makes the unconventional assertion to make a point. Although a customer who is not satisfied is not as likely to return, companies should focus on building repeat business rather than just pleasing customers. The two efforts are obviously not mutually exclusive, but building customer loyalty is a separate and different process. Gitomer uses lists, anecdotes, observations, and aphorisms to demonstrate his point and his sales technique. Like his Sales Bible, this book, too, is laid out in a frenetic style: exclamation points abound and boldfaced, oversize motivational exhortations practically jump from the page. David Rouse