Cal Ink newspaper colors: including ANPAA-AAAA standard and process colors. [Catalog No. 5710].

Name: Cal Ink newspaper colors: including ANPAA-AAAA standard and process colors. [Catalog No. 5710].
Author: [COLOUR THEORY -- NEWSPAPER PRINTING INKS].

[COLOUR THEORY -- NEWSPAPER PRINTING INKS].

Published by California Ink Co., Inc. [ca. 1950]., San Francisco, West Berkeley & Los Angeles, CA:, 1950

First Edition
Hardcover
Used

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Seller: Zephyr Used & Rare Books, Vancouver, WA, U.S.A.Zephyr Used & Rare Books

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4to. [6 pp (unpaginated).], on thick boards, w/ metal-comb bindings at gutter margin & upper fore-edge, w/ 66 gradated colour swatches organized into 4 columns on two leaves; w/ 63 handy "Tear-off Swatches" showing the Cal Ink colour chart, and available for swatches to be torn off and matched, w/ all present, except for original base piece of "M704" showing that it was a popular colour for Cal Ink clients. Self-printed colour-illustrated boards, colour wheel on front cover, covers printed & illustrated in colour (minor scuffing, remnants of old label partially affecting colour wheel, slight scuffing, edgewear), still VG bright copy. First edition, thus, of this wonderfully printed and inventive colour ink sample catalogue for colour newspaper inks, developed specially for the newly introduced American Newspaper Publishers Association & American Association Advertising Agencies colour standards. Prior to their initial studies and reports newspapers were often published with muddy, misaligned, and very inaccurate colours, and formed a committee which by 1951 had produced specific standards on colour inks for comics, cartoon strips, and colour advertising in newspapers. This catalogue advertises with the California Ink Company's Process Standard Colours, Intermix Colours, and finally the Cal Ink Standard R.O.P. (Run-of-Paper} colours. The section on "Handy Tear-off Swatches" provides an excellent colour chart, as well as actual colour samples which could be ordered at the time from California Ink.The firm was founded in 1891 in Los Angeles as a Union Oil Co. subsidiary, and moved to San Francisco in 1896 by E.L. Hueter, and managed by Lewars (b. 1866), who along with others in the company opened the office in their factory at West Berkeley following the 1906 Earthquake & Fire which destroyed their records. In 1919, the company was reincorporated and purchased by Graham, Shattuck, Reed & Nathan. They developed a white ink for marking bees, perfumed ink for use in advertising, were main suppliers of pigment colours and varnishes on the West Coast, and developed the first "Litho Red" ink made in the U.S.k and developed the first magnetic inks for check imprinting in 1950. No copies located in Worldcat; See: Susan Cerny, California Ink Co. Industrial Site, 1326-1404 Fourth Street, Berkeley CA, Berkeley Landmarks (2019).

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Bibliographic details

Title: Cal Ink newspaper colors: including ANPAA-AAAA standard and process colors. [Catalog No. 5710].
Author: [COLOUR THEORY -- NEWSPAPER PRINTING INKS].
Publisher: California Ink Co., Inc. [ca. 1950]., San Francisco, West Berkeley & Los Angeles, CA:
Publication year: 1950
Binding: Hardcover
Edition: 1st Edition
Seller catalogs: Printing

Zephyr Used & Rare Books

Vancouver, WA, U.S.A.

5-star seller

AbeBooks seller since June 24, 1997

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We are a small Used & Rare Bookseller available by appointment through phone, or e-mail. We exhibit at 10-14 trade shows a year, including the Seattle Antiquarian Book Fair, Rose City Book Fair in Portland, Oregon, as well as many others. We specialize in History, Medicine, Science, Children's Literature, Photographs, Photography, Archives, Trade Catalogues with an emphasis on Salesman Sample Catalogues, and Nineteenth-century imprints.

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Nineteenth-Century imprints, Travel & Exploration, Literature, Philosophy, History of Science, Illustrated Books, Scholarly Books, History, Children's Literature, Western Americana

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Zephyr Used & Rare Books

WA, U.S.A.

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All books are in fine condition unless otherwise stated. Postage will be added to all shipments. Because
of rate increases by the U.S. Post Office shipping rates will be as follows: for Priority Mail, $ 15.95 up to
2 lbs., $ 35.95 for 2-4 lbs., each additional volume $ 6.50; book rate will be $ 8.00 (unusually large or
heavy books will be charged accordingly, and we ship book rate, for large folios, larger books, sets, or
any others by special request). Delivery confirmation, and/or insurance added to the shipment must be
requested and paid for by the purchaser -- no exceptions. All items over $ 75.00 will have signature required
added to the package in order to ensure greater security. Overseas shipped Global Priority available for
books which are 8vo. and smaller (thick or large 8vo's and larger do not fit in the Global Priority
envelopes). All airmail shipping internationally to the EU & UK will now be $ 75.00-100.00 minimum in order
to account for the newly introduced "Right of Withdrawal." Other International destinations will be a minimum
of $ 45.95 for the first volume, and $ 40.00 per volume afterwards. Please be aware that SURFACE MAIL is NO LONGER available from the U.S..

Credit card orders please include entire account number, daytime phone, expiration date, 3-digit security code, billing & shipping
address. Additional costs will be charged to the purchaser at exactly the postage required to ship if
over the quoted amount. We hold books for 7 days pending receipt of payment by check, once we have received
confirmed order (duplicate orders will be replied to in order). **All books can only be returned if not as
described within 7 days and receive refund of original price, IF the purchaser has TELEPHONED to (360)
695-7767 (email notification WILL NOT BE ACCEPTED, NO REFUND WILL BE ISSUED) and checked first,
and if the book has been returned in condition shipped out (no exceptions), 20% restocking fee will be
applied.

Thank you. Zephyr Used & Rare Books, Kol Shaver, P.O. Box 55, Vancouver, WA 98666, USA.
zephybook@gmail.com

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Orders usually ship within 2 business days. Shipping costs are based on books weighing 2.2 LB, or 1 KG. As all international surface mail has been eliminated from the U.S. as of Jan. 27, 2013, all overseas orders will be subject to 60% increased rates. Sets, and other heavy books which are ordered will be requested to include increased shipping costs, if these are not forthcoming immediately, the order will be cancelled. Additional costs will be charged to the purchaser at exactly the postage required to ship if over the quoted amount. We apologize for this inconvenience, but these costs have become so high, that this seller just cannot absorb them. Call (360) 695-7767 if you have any questions.