Canadian Pacific: Creating a Brand, Building a Nation
Language: English
Published by Callisto, 2015
- First Edition
- Hardcover
- Used
Seller: The Poet's Pulpit, Oakville, ON, CanadaThe Poet's Pulpit
AbeBooks seller since November 1, 2006
Association member: IOBA
Condition: Used - Very good
Current price: US$ 73.16
Quantity: 1 available
Add to basketItem description from seller
About the book: Hardcover. No jacket, as issued. Book is in very good to near fine condition. Small nick to back board. Additional photos available upon request. Due to size and weight of book additional shipping charges may apply outside of Canada.
Seller Inventory # 006845
- Title
- Canadian Pacific: Creating a Brand, Building a Nation
- Author
- Choko, Marc H.
- Publisher
- Callisto
- Publication year
- 2015
- Condition
- Very Good
- Dust jacket
- No Jacket
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 3981655044
- ISBN 13
- 9783981655049
- Edition
- 1st Edition
- Printing
- 1st Printing
- Seller catalogs
- History & Politics, Non-Fiction, Travel
The history of Canada is inseparable from the history of Canadian Pacific. The company's advertising and publicity strategies and their influence on the country's perception can be regarded as a very early example of the concept of nation branding. The deep interdependence between a private company's economic and strategic interests and a newly formed nation's identity makes this arrangement unique.
Canadian Pacific not only built the nation's first transcontinental railway, a prerequisite for Canada's political unification in the 19th century; it quickly expanded to become the world's largest transportation conglomerate that for many decades formed the backbone for Canada's economic development. Efficient railroad and global shipping services were complemented by numerous activities that attracted immigrants and tourists to Canada, including the famous landmark hotels designed in what is now referred to as Canadian Chateaux Style: Chateaux Frontenac, The Banff Springs Hotel, Chateaux Lake Louise, and many others. A distinct Canadian national identity was still in its infancy in the 19th century, and various stereotypes linked with Canada today are the direct result of decisions made by the designers and artists whose work is portrayed in the book and by Canadian Pacific's executives. In the context of these identity building processes the book showcases the significance of commercial art and advertising pointing far beyond their trivial function as promoters of a commodity or service.
Author Marc H. Choko's concise and compelling narrative is brought to life by more than 600 carefully selected historic photos, illustrations and documents that mirror Canadian Pacific's widespread activities and unusually diverse clientele, ranging from the adventurous travelers of the late 19th century to immigrants in search of a better future, from wealthy cruise passengers to big game hunters, from outdoor enthusiasts to airline customers starting in the 1940s.
No expense has been spared to digitalize, restore and reproduce this critical part of Canadian design history. Readers see all the images in an unprecedented quality as close to the period originals as possible. The book was designed by Yvonne Quirmbach, an internationally recognized art book designer.
"Synopsis" may belong to another edition of this title.
About the Author
Marc H. Choko is professor emeritus at the School of Design of the Universite du Quebec a Montreal and former director of the university's Design Center. He is also a former research director at the institute national de la recherché scientifique Urbanisation, Culture et Societe. Apart from authoring numerous publications on graphic design, urban development and housing, he has curated many exhibitions that toured internationally.
About the Editor:
Matthias C. Hühne: the author is a property developer and owner of Callisto Publishers. His primary occupation since graduating from Harvard College in 1989 has been the development of high quality commercial and residential real estate projects. Hühne left his position as project manager with U.S. real estate pioneer Gerald D. Hines to found his own award-winning development company in 1996, and an architectural services firm a few years later. He collects and supports modern art as well as North American native art, and takes a special interest in commercial design and the history of architecture. So far, Huhne's books have received numerous glowing reviews in leading media around the world.
"About the title" may belong to another edition of this title.
The Poet's Pulpit
Oakville, ON, Canada
Shipping rates from Canada to U.S.A.
| Item | 7 to 14 business days | 4 to 6 business days |
|---|---|---|
| First item | US$ 10.00 | US$ 17.00 |
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We started our online business in 2005 and quickly expanded into a storefront in Oakville, Ontario, in 2006. Our doors closed in 2010 and we our now focusing our expertise towards our online business once again. We specialise in poetry, ephemera, signed, and rare and hard to find books. If you have any questions or require images of any book, please don't hesitate to contact us.
Specialty
Poetry, Literature, Fiction, Drama, History, Biography, Signed Books, Rare Books, EphemeraAssociation member
Seller's business information
The Poet's Pulpit
ON, Canada
Terms of sale
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