Title: Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture
Publisher: McGraw-Hill
Publication Date: 1977
Language: English
ISBN 10: 0070198462
ISBN 13: 9780070198463
Binding: Soft cover
Edition: 1st Edition
Condition: Very Good

About this title

Synopsis

A study of the emergence of mass consumption and modern advertising in the early twentieth century and of the capitalistic use of advertising as a mechanism to define and control social values and the character of daily life

About the Author

Stewart Ewen is professor of media studies and chair of the Department of Communications at Hunter College. He is also a professor in the Ph.D. programs in history and sociology at the City University of New York Graduate Center. He is the author of the acclaimed Captains of Consciousness, Channels of Desire, and All Consuming Images, the last of which provided the basis for Bill Moyers's award-winning PBS series The Public Mind. He lives in New York City.

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