Carrs

A 4 signature from 'Visual Design in Action' published by Hastings House in New York, 1961. Here 4 pages with examples for the image design for 'Carrs Self Service Department Store' New Jersey (1956-57). This brochure with several texts, among which: "creating a store personality"? Sutnar, 1956-57 [for Katz/Waisman/Blumenkranz/Stein/Weber, Architects Associated] To make shopping easier and also more exciting, "Carr's" self-service department stores wished to establish a store atmosphere expressing unity of design with utility and beauty.? The original program called for an extensive study of the visual means that would create an effective prototype environment. The design had to support the store's approach to merchandising. It also had to provide a disciplined visual framework which would be interesting and rapidly understandable with relation to the overwhelming variety of goods on sale. To achieve this, several systems of design controls were set up to provide a distinguishing identity for everything from store signs to shirt labels. These included coordinated layouts, alphabets and colors on the variety of information forms required. Further, a group of symbols was introduced to facilitate recognition of the various departments. The findings of this study were applied when the store was built. Examples of bags and boxes are illustrated here, with the store identifying design in primary colors. Other problems involved in the execution of the preliminary study are shown on the following visual unit.…