Designed to engage students in the ``how'' and ``why'' of the data analyzing process rather than merely the ``what.'' Uses actual examples of analyses of real data. Each case is motivated by a question which needs to be answered and is presented with complete background material. The statistical analysis flows naturally from the question, encouraging students to understand the methods in order to reach a meaningful conclusion.

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Better World Books (https://www.BetterWorldBooks.com) is a for-profit, socially conscious business and a global online bookseller that collects and sells new and used books online, matching each purchase with a book donation. Each sale generates funds for literacy and education initiatives in the U.S., the UK, and around the world. Since its launch in 2003, Better World Books has raised $33 million for libraries and literacy, donated over 32 million books, and reused or recycled more than 397 million books.

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