Changing Human Behavior: Principles of Planned Intervention

McGraw-Hill Book Company, New York. 1973. Hardcover. First Printing by Line Number. Book is tight, square, and unmarked but for a F/O name stamp on the textblock edges and endpages. Book Condition: Good; bumped tips; shelfwear to head, tail, and tips. No DJ. Black buckram over boards and spine with right silver and yellow lettering on the spine and front board. Clean internals. Inner hinges are sound and not split. 332 pp 8vo. The desire to change human behavior has been an ancient as well as a modern hope. The concept of behavior change as used here refers to the measurable modification of behavior through the use of duplicable procedures. These recent advances have resulted in a new area of scientific inquiry - behavior change. A major purpose of this book is to present some of the therapeutic and social potentials of this new discipline. A clean very presentable copy.