Changing Strategic Direction: Practical Insights into Opportunity Driven Business Development

This new and refreshingly simple approach to strategy development emphasizes the pursuitof business opportunities as a way to generate growth while escaping the strategic planning "tyranny." Leading strategy thinkers are quite aware of the shortcomings of strategy concepts when changing times make it difficult to plan. This book describes an original and new step-by-step opportunity approach to changing strategic direction. The book presents five exciting case studies of companies that have all made remarkable changes in strategic direction and have achieved exceptional results. The cases show that changes in strategic direction do not occur from strategic planning but rather from the pursuit of business opportunities. The book provides inspirational reading for business managers as well as academicians. Peter Skat-Rrdam is business develoment manager at the Falck Corporation, a European rescue services and security group. Previously, he has held other management positions in Europe and the U.S. The book was written while the author was at INSEAD, in association with Dan Muzyka of INSEAD and Anker Nielsen, Ernst & Young Management Consulting.