Coherent Strategy and Execution : An Eye-opening Parable

CEOs can achieve sustained success only when they drive -- Clarity & Cohesion. This leadership parable is about a CEO, Trent Wertheimer, who wishes to take his company to the next level. However, the harder he pushes himself and the organization, the deeper he digs himself into a hole. It is the journey of how he struggles to transform the business and, in the process, struggles with the transformation of his own personality -- an eye-opening experience for him. Success in leadership often requires difficult personal transformations. It separates great leaders from pretenders. Kathuria tells an intense, fast-moving and realistic story from the perspective of the CEO as if there is a camera on his shoulders. You feel you are in the CEO's shoes, experiencing his triumphs and tribulations. Many CEOs who have read this book have shared confidentially, "I am Trent! I have made the same mistakes as him." Many people have been amazed by how the characters in the parable closely resemble their colleagues and their mindset. One reader commented, "It felt like you had a camera in my company." Read to see if the characters match your colleagues. While you will find many books on strategy and execution, you will find few that connect them together as masterfully as this book does. This book offers you a highly acclaimed business management method to cohesively connect every strategic aspect of your business. You will appreciate the method's simplicity and succinctness. It will help you drive clarity and cohesion. Implementing the method can transform and energize your company in ways that will surprise you. Gain one of your biggest competitive advantages -- Become a Cohesive Company! (TM)

UNTIL THE NEXT BOARD MEETING --
may be all the time CEO Trent Wertheimer has to save his job. To succeed, you need business and personal transformation, a dual struggle for Trent.

In the backdrop of an intense and realistic story about office politics, management conflicts, team dysfunction and leadership challenges, this book presents a proven and succinct business management method to take your company to the next level.

Top-notch business performance is impossible until you cohesively align mission, vision, goals, strategy, execution and culture. Gain one of your biggest competitive advantages -- become a cohesive company! (TM)