Why are some companies able to generate committed, long-term customers while others struggle to stay afloat? Why do the employees of some organizations fully dedicate themselves while others punch the clock without enthusiasm? By studying the ins and outs of companies that enjoy extraordinary loyalty from customers and employees, John Jantsch reveals the systematic path to discovering and generating genuine commitment. Jantsch's approach is built on three foundational planks, which he calls the clarity path, the culture patron, and the customer promise. He draws on his own experiences and shares true stories from businesses like Threadless, Evernote, and Warby Parker. His strategies include these: Build your company around a purpose. People commit to companies and stories that have a simple, straightforward purpose. Understand that culture equals brand. Build your business as a brand that employees and customers will support. Lead by telling great stories. You can't attract the right people or get them to commit without telling a story about why you do what you do. Treat your staff as your customer. A healthy customer community is the natural result of a healthy internal culture. Serve customers you respect. It's hard to have an authentic relationship with people you don't know, like, or trust. As Jantsch says, "Have you ever encountered a business where everything felt effortless? The experience was perfect, and the products, people, and brand worked together gracefully. You made an odd request; it was greeted with a smile. You went to try a new feature; it was right where it should be. You walked in, sat down, and felt right at home. . . . Businesses that run so smoothly as to seem self-managed aren't normal. In fact, they are terribly counterintuitive, but terribly simple as it turns out." As a follow-up to The Referral Engine, this is about more than just establishing leads- it's about building a fully alive business that attracts customers for life.

About the Author

John Jantsch is a marketing and digital technology consultant, an award-winning social media publisher, and the acclaimed author of Duct Tape Marketing and The Referral Engine. He blogs at the Ducttapemarketing.com and lives in Kansas City, Missouri.

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Established in 1991, as family run used bookstore with thousands of gently read books, in stock to chose from. How it all came about I like to read and in about 1987 the house got full. The spare bedroom was literally boxed in. Then in May of 1991 the garage over flowed and then it happen the books had to go as their was no more room in the house or in the garage. So the Book Shop was opened. Well I'm still here and a lot more books have passed through the door of our shop the Ye Old Bookworm. All I wanted was a quite little used bookstore. Well that's how it was suppose to happen. We started with 69,873 and growing to well over 170,000. we got so many book we don't even know what we got. I never planned on being rich and famous. Well I'm still not rich, but the old man is really cleaning up (he's the janitor) and a lot of folks know us now so were sort of famous. We would like to get to know you too. Specialty: General Stock of Paperback and Hardcover, covering just about every subject, most titles listed are Out-Of-Print. Too many too list on line. We Strive to list all of our Hardback books and only a selected few of the Paperback. So if it is not listed that doesn't mean we don't have it. Drop us a line to search our bookshelves for that book your looking for.

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**Ye Old Bookworm guarantees the condition of every book as it's described on the Abebooks web sites. If you're dissatisfied with your purchase (Incorrect Book/Not as Described/Damaged) or if the order hasn't arrived, you're eligible for a refund within 30 days of the estimated delivery date. If you've changed your mind about a book that you've ordered, please use the Ask bookseller "question link" to contact me and I will usually respond within 2 business days. Dorthy Bennett, owner of Ye Old B...

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