Competing on Internet Time : Lessons from Netscape and Its Battle with Microsoft
Cusumano, Michael A.; Yoffie, David B.
Language: English
Published by New York, NY, U.S.A.: Simon & Schuster Trade, 1998, 1998
- First Edition
- Hardcover
- Used
Seller: The Warm Springs Book Company, Fremont, CA, U.S.A.The Warm Springs Book Company
AbeBooks seller since February 20, 2000
Condition: Used
US$ 8.95
Quantity: 1 available
Add to basketItem description from seller
ISBN: 0684853191, Hardback, 1st edition, Fine in a Near Fine DJ; trace of light wear to DJ and DJ edges, 8vo., 360 pages., 0.0 0.0 0.0.
Seller Inventory # 09168
- Title
- Competing on Internet Time : Lessons from Netscape and Its Battle with Microsoft
- Author
- Cusumano, Michael A.; Yoffie, David B.
- Publisher
- New York, NY, U.S.A.: Simon & Schuster Trade, 1998
- Publication year
- 1998
- Dust jacket
- Dust Jacket Included
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0684853191
- ISBN 13
- 9780684853192
- Edition
- First Edition.
"Synopsis" may belong to another edition of this title.
Review
Based on a series of interviews with Netscape employees and others, Competing on Internet Time is more than a breathless corporate biography. Rather, the authors draw lessons from the mistakes and victories that both Netscape and Microsoft have suffered and enjoyed in their war for 'Net turf--in terms of browsers, server software, and portal space. The authors come up with some surprising conclusions. For example, in examining the competitive strategies of both companies, Cusumano and Yoffie conclude that Microsoft, more than Netscape, exhibited what they call a "judo flexibility." Here they point to Microsoft's now famous December 7, 1995 Internet Day announcement of the company's embrace-and-extend strategy and its subsequent sacrifice of MSN in a deal with AOL--prime examples of how Microsoft redefined the battle in a way that avoided a direct confrontation with Netscape but nevertheless placed them center stage in the fight for Internet mindshare. The authors also go into fascinating detail about how each company operates--from the hiring of staffers to the conception, development, and marketing of products.
But this book is more than just about the conflict between Netscape and Microsoft. Anyone interested in how network-based businesses grow and change will find Competing on Internet Time a glimpse into the not-too-distant network economy. It belongs on the bookshelf of every Internet junkie and entrepreneur. --Harry C. Edwards
"About the title" may belong to another edition of this title.
The Warm Springs Book Company
Fremont, CA, U.S.A.
AbeBooks seller since February 20, 2000
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The Warm Springs Book Company
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