Competition and Marketing Strategies in the Pharmaceutical Industry (RLE Marketing): 22 (Routledge Library Editions: Marketing)
Language: English
Published by Routledge, 2014
Series: Book 16 of 28 - Routledge Library Editions: Marketing
- First Edition
- Hardcover
- New
Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, IrelandKennys Bookshop and Art Galleries Ltd.
AbeBooks seller since February 27, 2001
Condition: New
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Add to basketItem description from seller
Series: Routledge Library Editions: Marketing. Num Pages: 152 pages, black & white illustrations, black & white tables, figures, printed music items. BIC Classification: KJS; KNDP. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 166 x 242 x 20. Weight in Grams: 392. . 2014. 1st Edition. hardcover. . . . .
Seller Inventory # V9781138793521
- Title
- Competition and Marketing Strategies in the Pharmaceutical Industry (RLE Marketing): 22 (Routledge Library Editions: Marketing)
- Author
- St P Slatter, Stuart
- Publisher
- Routledge
- Publication year
- 2014
- Condition
- New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1138793523
- ISBN 13
- 9781138793521
- Edition
- 1st Edition
- Series
- Book 16 of 28: Routledge Library Editions: Marketing
This book examines the nature and extent of competition in the pharmaceutical industry and analyses the interaction between market structure and selected elements of the marketing mix. It provides valuable insights into the level of promotional expenditure required to achieve a significant market share for new products; the use of price, new products and promotional strategies to protect market share; the effects of patent expiration on price levels and the use of pricing strategy to achieve market share.
The book includes a brief comparative analysis of competition and marketing strategies in the US ethical pharmaceutical market.
"Synopsis" may belong to another edition of this title.
Review
Every teacher of marketing should read this book "Quarterly Review of Marketing"
Very comprehensive and engaging "Morris Holbrook, Columbia University"
"About the title" may belong to another edition of this title.
Kennys Bookshop and Art Galleries Ltd.
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