Competitive Strategy

Crouch, Andrew

ISBN 10: 1405185627 / ISBN 13: 9781405185622

Published by Wiley, J, 2008

About this Item

Gebundene Ausgabe 288 S. Neu Zustand: 11, Neu, Gebundene Ausgabe Wiley, J 1. Aufl., 2008 288 S. , Competitive Strategy, Crouch, Andrew.

Seller Inventory # BU323315

Bibliographic Details

• Title: Competitive Strategy
• Publisher: Wiley, J
• Publication Date: 2008
• Language: English
• ISBN 10: 1405185627
• ISBN 13: 9781405185622
• Binding: Hardcover
• Edition: 1. Aufl.
• Condition: Neu
• Seller catalogs:
  • Ratgeber

About this title

Synopsis

This book is about competition between businesses; it is a guide to principles of competitive business strategy which offers helpful ideas for devising ways to prevail in confrontation with business competitors. Based on the author's course in strategy which has been enthusiastically received over more than ten years by executives and students, comprising a diverse international audience, the book is a thought-provoking complement to standard textbooks on corporate strategy.

Taking a fresh approach, it concentrates on the idea that maintaining a business over a period of time depends to an important degree on executives being able to compete successfully with others operating their businesses in the same commercial arena. Since strategy is a mind game, its principles are revealed wherever humans compete. This book draws, chapter by chapter, on illustrative instances and examples involving vigorous competition between determined rivals in business and beyond.

The author argues that the majority of literature on business strategy is not helpful in dealing with questions about competition. Although popularly employing 'strategy' in titles, most such published works are not about strategy at all. Most contemporary accounts of strategic thinking concentrate on preserving a business in steady state through thinking about economics, markets and business development, rather than dealing directly with psychological confrontation between business rivals.

This book is designed for readers who are students of business strategy, both ambitious professionals and university scholars. It is a source of productive ideas which will help business professionals to develop ways to think about one of the most challenging, yet neglected aspects of business: confronting rivals.

About the Author

Andrew Crouch joined the Business School at Bond University in 1989, just as the University opened. Prior to his move to Bond he held academic positions in the Melbourne Business School and the Australian Graduate School of Management. His professional interests have been based in managerial psychology where he completed his doctorate. Andrew has taught and consulted in strategy, competitive intelligence and the management of change.