Consumer Evolution: Nine Effective Strategies for Driving Business Growth.

Grantham, Charles and Judith Carr:

ISBN 10: 0471216763 / ISBN 13: 9780471216766

Published by John Wiley & Sons,, 2002

About this Item

240 Seiten, mit Illustrationen und graphischen Darstellungen. Zustand: Gut. Leichte Gebrauchs- oder Lagerspuren. Innen sehr gut. Sprache: englisch. 61 ISBN 9780471216766 Sprache: Englisch Gewicht in Gramm: 534 24 cm, gebundene Ausgabe, Hardcover, illustrierter Einband.

Seller Inventory # 41902

Bibliographic Details

• Title: Consumer Evolution: Nine Effective Strategies for Driving Business Growth.
• Publisher: John Wiley & Sons,
• Publication Date: 2002
• Language: English
• ISBN 10: 0471216763
• ISBN 13: 9780471216766
• Binding: Hardcover
• Edition: 1. Auflage.
• Condition: Gut
• Seller catalogs:
  • Fremdsprachiges / Englisch

About this title

Synopsis

Consumer Evolution explores the effects of the Internet on the minds of customers and of employees and how it effectively changed the rules of business. It provides business executives with an understanding of the changing social psychology of customers, prospects, employees and markets brought about by the pervasiveness of the Internet. Consumer Evolution examines the new psychology that must be factored into the development of successful business strategies. Using specific examples and case studies, Consumer Evolution offers nine effective business strategies that take these psychological changes into account. It presents vital insight into the constantly changing buying patterns of consumers and lays the foundation for a competitive strategy in an environment in which customer relationship management has become a driving business force. Managers will find expert advice for developing branding and advertising programs that connect them more closely to their customers while also discovering fresh business strategies for maintaining market position, exploiting the business cycle, competing globally, and defining customer need.

About the Author

CHARLES GRANTHAM is the founder and Chief Scientist of the Institute for the Study of Distributed Work, where he studies the emergence of telework and the electronic workplace. He is a featured columnist for a number of business magazines and has consulted for a variety of Fortune 500 firms including Sun Microsystems, BP/Amoco, PeopleSoft, Agilent, and Cisco Systems. He can be contacted through www.isdw.com.

JUDITH CARR is a Vice President at Gartner, Inc., the world's largest technology research firm. As Senior Program Director for Gartner's Executive Programs, she serves as an executive advisor to CIOs on such issues as technology management and technology integration, IT governance, work redesign, change management, and organizational culture. She is a contributor to GartnerG2, the business growth research division at Gartner, authors Gartner's Commentary on Government, and has played an active advisory role in many e-government initiatives.