Covers experiential consumption from an industry perspective. This text highlights the idea that an experience is not something that can be readily managed by firms and is not limited to the market: an individual's daily life is made up of consuming experiences that can occur with or without a market relation. Editor(s): Caru, Antonella; Cova, Bernard. Num Pages: 224 pages, 28 black & white illustrations, 3 black & white tables, 16 black & white halftones, 12 bl. BIC Classification: JFFT; KJ. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 156 x 11. Weight in Grams: 350. . 2006. 1st Edition. paperback. . . . .

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Bibliographic Details

Title: Consuming Experience
Publisher: Routledge
Publication Date: 2006
Language: English
ISBN 10: 0415382440
ISBN 13: 9780415382441
Binding: Soft cover
Edition: 1st Edition
Condition: New

About this title

Synopsis

This book covers the ‘hot topic’ of the experiential consumption in an accessible manner and from a unique industry perspective which is not used in any other book. It highlights the idea that an experience is not something that can be readily managed by firms and is not limited to the market: an individual’s daily life is made up of consuming experiences that can occur with or without a market relation.

Offering an overview of the consumption experience, it outlines a continuum of experiences of consumption that consumers go through, including:

those that are mainly constructed by consumers around small items that comprise their daily life, such as organic products and non-profit or local associations
those that have been co-developed by companies and consumers: tourism or adventure projects, rock concerts and cultural events
those that have been largely developed by the companies where consumers are immersed in a hyper-real context such as fashion, sports brands, edutainment and retail.

Broad and comprehensive, this book provides a challenging vision of the consumption experience, which is an invaluable tool for all those studying marketing and consumer behaviour.

About the Author

Caru, Antonella; Cova, Bernard

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