Content Strategy Toolkit, The: Methods, Guidelines, and Templates for Getting Content Right (Voices That Matter)
Language: English
Published by New Riders, 2015
- First Edition
- Softcover
- Used
Seller: Textbooks_Source, Columbia, MO, U.S.A.Textbooks_Source
AbeBooks seller since November 10, 2017
Condition: Used - Good
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- Title
- Content Strategy Toolkit, The: Methods, Guidelines, and Templates for Getting Content Right (Voices That Matter)
- Author
- Casey, Meghan
- Publisher
- New Riders
- Publication year
- 2015
- Condition
- Good
- Binding
- paperback
- Language
- English
- ISBN 10
- 0134105109
- ISBN 13
- 9780134105109
- Edition
- 1st Edition.
- Series
- Book 108 of 141: Voices That Matter
- Identify problems with your content and persuade your bosses it's worth the time and resources to do it right
- Make sense of your business environment and understand your audience
- Get stakeholders aligned on business goals and user needs
- Set your content strategy and decide how to measure success
- Create, maintain, and govern on-strategy content
"Synopsis" may belong to another edition of this title.
About the Author
Meghan Casey is the lead content strategist at Brain Traffic, the world’s leading agency devoted exclusively to content. She helps a wide variety of clients–startups, nonprofits, colleges and universities, Fortune 50 companies, and everything inbetween–solve the messy content problems most organizations encounter every day. She has also helped The Nerdery, a software development shop, build content strategy into their User Experience practice. Meghan is a regular trainer and speaker on content strategy topics and once inspired workshop participants to do the wave. Yep, that really happened. She has been working with content and communications since 1996.
"About the title" may belong to another edition of this title.
Textbooks_Source
Columbia, MO, U.S.A.
AbeBooks seller since November 10, 2017
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