Control the Narrative - The Executive's Guide to Building, Pivoting and Repairing Your Reputation

DISTINGUISHED FAVORITE: NYC Big Book Award 2021 - Career

Everyone has a personal brand, by design or default. Your reputation is one of the most critical determinants of your career success.

Control the Narrative makes your reputation work for you by using the power of personal branding to put you in control of the opportunities you attract. For professionals seeking to grow, change or fix their careers, the book shows you how to capitalize on the reputation assets that are relevant to your goals and shed the ones that no longer serve you. If you have made a career mistake and need help repairing your reputation, you'll discover how to assess the situation, break the crisis down into a series of actionable responses and re-establish career viability.

To be effective, a personal brand must be authentic. Through the process of personal branding, Control the Narrative helps you uncover the core values that form the foundation of your strategy for building, pivoting or repairing your reputation. This book also shows you how to measure the success of your brand and provides suggestions for modifying your strategy when results aren't what you expected. Filled with real life examples, Control the Narrative provides you with the strategic advice and tactical assets to consistently and confidently create a positive reputation.

Lida Citroën specializes in personal branding and reputation management online and in-person for a target audience, and is based in Englewood, Colorado. She volunteers to help transitioning military service members build their civilian careers by teaching personal branding and online reputation management in the TAP program at the United States Air Force Academy. She also consults with private Fortune 100 companies who are looking to hire and increase the number of veteran employees. She is the author of two veteran-focused books: Your Next Mission (2014) and Engaging with Veteran Talent (2017).

A TEDx Speaker (39,000+ views to date) and Instructor on LinkedIn Learning, she leverages her expertise to help transitioning military service members build their civilian careers. She was a founding Board Member of the National Association of Veteran Serving Organizations (NAVSO), writes for Military.com, produces content for and collaborates with LinkedIn on veterans' issues, and volunteers with the Employer Support of the Guard and Reserves (ESGR). Highly sought after by the media for her perspective and advice on veteran reintegration and career transition, she has been featured on MSNBC, in The Guardian, Handelsblatt, Fortune Magazine, The Huffington Post, Entrepreneur Magazine, Hiring America, Forbes.com, Harvard Business Review, and CBS Moneywatch, among others.