The Copywriter's Toolkit: The Complete Guide to Strategic Advertising Copy
Language: English
Published by Blackwell Pub, 2012
- First Edition
- Hardcover
- Used
Seller: Textbooks_Source, Columbia, MO, U.S.A.Textbooks_Source
AbeBooks seller since November 10, 2017
Condition: Used - Good
US$ 95.95
Quantity: 1 available
Add to basketItem description from seller
Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. Ships same or next business day. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
Seller Inventory # 001406193U
- Title
- The Copywriter's Toolkit: The Complete Guide to Strategic Advertising Copy
- Author
- Berman, Margo
- Publisher
- Blackwell Pub
- Publication year
- 2012
- Condition
- Good
- Binding
- hardcover
- Language
- English
- ISBN 10
- 1405199520
- ISBN 13
- 9781405199520
- Edition
- 1st Edition.
- Introduces essential conceptual strategies and key writing techniques for result-driven copy
- Provides practical advice on writing for specific media including: print, radio, TV, websites, blogs, social media, ambient, digital, direct mail, product packaging, and viral marketing
- Covers all areas of copy development: on-strategy and on-target messaging; headline and slogan creation; brand personality and tone of voice; broadcast production conceptualization and print / digital typesetting consideration
- Presents innovative visual examples from exciting multimedia campaigns, comments from copywriters at world-renowned agencies, inspiring radio scripts, TV scripts and storyboards, effective blog posts, imaginative package copy, and more
- Shares invaluable writing tips and insights from award-winning copywriters currently at global agencies
- Includes supplementary website an instructors manual, sample syllabus, PowerPoint presentations, and creative assignments, as well as student study aids, flashcards, podcasts and/or webinars by the author, and links to sample and featured campaigns, agencies, and related videos
"Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
Textbooks_Source
Columbia, MO, U.S.A.
AbeBooks seller since November 10, 2017
Shipping rates within U.S.A.
| Item | 5 to 14 business days | 3 to 6 business days |
|---|---|---|
| First item | US$ 3.99 | US$ 6.99 |
Payment methods
Store description
Textbooks_Source is committed to selling new and used books for less money. We offer fast shipping & handling and dedicated customer service support to ensure that you have a great experience as our customer. Thank you for shopping with us!
Specialty
Textbooks and TradeSeller's business information
TXTB.com, LLC
2711 W. Ash St.
Columbia, MO U.S.A. 65203
Terms of sale
We guarantee the condition of every book as it’s described on the AbeBooks websites. If you are not satisfied with your purchase or if the order has not arrived yet, you are eligible for a refund within 30 days of the estimated delivery date. If you have any questions about an order, please us the “Ask Bookseller a Question” link to contact us and we will respond within 2 business days.
Shipping terms
All orders ship from our warehouse, centrally located in Columbia, Missouri. Orders usually ship on the same or next business day (Monday – Friday).