Corporate Reputation, Brand and Communication (Paperback)

Stuart Roper

ISBN 10: 0273727591 / ISBN 13: 9780273727590

Published by Pearson Education Limited, Harlow, 2012

About this Item

Paperback. Why should and how can organisations manage their reputations? All organisations, the executives who direct them, the employees who create value and their stakeholders who influence them, all interact and can impact corporate reputation. In a 24/7 media environment, where even a tweet can shape impressions, the importance of reputation management has never been higher. Every single move, decision taken and each isolated event that involves a company or public figure, is scrutinised, documented and publicised globally, compounding the task of reputation managers. Just ask BP, Toyota or Tiger Woods. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

Seller Inventory # 9780273727590

Bibliographic Details

• Title: Corporate Reputation, Brand and Communication (Paperback)
• Publisher: Pearson Education Limited, Harlow
• Publication Date: 2012
• Language: English
• ISBN 10: 0273727591
• ISBN 13: 9780273727590
• Binding: Paperback
• Edition: 1st Edition
• Condition: new

About this title

Synopsis

Why should and how can organisations manage their reputations? All organisations, the executives who direct them, the employees who create value and their stakeholders who influence them, all interact and can impact corporate reputation. In a 24/7 media environment, where even a tweet can shape impressions, the importance of reputation management has never been higher. Every single move, decision taken and each isolated event that involves a company or public figure, is scrutinised, documented and publicised globally, compounding the task of reputation managers. Just ask BP, Toyota or Tiger Woods.

About the Author

Dr Stuart Roperis Senior Lecturer in Marketing at Manchester Business School (MBS), UK. His main teaching interests focus on branding and communications, corporate reputation, marketing strategy and services marketing. He teaches undergraduate, Masters and MBA classes at the school as well as being involved in executive education with senior managers at a large number of blue chip organisations. He is the Programme Director of MBS's Corporate Communications and Reputation Management Masters programme. Chris Fill is a Director of Fillassociates. He has authored several books, including his internationally recognised Marketing Communications. Formerly a Principal Lecturer at the University of Portsmouth, Chris is a Visiting Professor at the Business School in Grenoble and is a Fellow of the Chartered Institute of Marketing. He was the Senior Examiner responsible for the development of the CIM's Professional Postgraduate Diploma module, Managing Corporate Reputation. www.fillassociates.co.uk