Costovation (First Printing) ; Innovation That Gives Your Customers Exactly What They Want--And Nothing More
Wunker, Stephen & Jennifer Luo Law
Language: English
Published by AMACOM, New York, NY, 2018
- First Edition
- Hardcover
- Used
Seller: True Oak Books, Highland, NY, U.S.A.True Oak Books
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Condition: Used - Very good
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6.35 X 0.85 X 9.35 inches; 200 pages; minor yellowing on pages. Very Good condition otherwise. No other noteworthy defects. No markings.; - Your satisfaction is our priority. We offer free returns and respond promptly to all inquiries. Your item will be packaged with care and ship on the same or next business day. Buy with confidence.
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- Title
- Costovation (First Printing) ; Innovation That Gives Your Customers Exactly What They Want--And Nothing More
- Author
- Wunker, Stephen & Jennifer Luo Law
- Publisher
- AMACOM, New York, NY
- Publication year
- 2018
- Condition
- Very Good+
- Dust jacket
- Very Good+
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0814439756
- ISBN 13
- 9780814439753
- Edition
- First Edition; First Printing.
Cut costs-it's a common corporate refrain. But if you constantly slash expenditures, what happens to innovation? How can you stay competitive and satisfy customers?
Costovation solves the dilemma of how to spend less and innovate more. The book's revolutionary approach broadens the definition of innovation beyond products to the business model itself. With costovation, you let go of assumptions, take a fresh look at the market, and relentlessly focus on what customers really want.
Consider Planet Fitness--it grew to 7.3 million members by concentrating on casual exercisers. Those folks don't care about frills. They want easy, low-cost access to good equipment. Although it's inexpensive to run, Planet Fitness ranks highest in gym satisfaction.
Gourmet grocer, Picard, sells only frozen food. With less perishable inventory, they compress costs while delighting a discerning but busy clientele.
Packed with examples and interactive exercises, the book explores cost innovation strategies that work for big and small companies alike. From open innovation and cost-sharing to simplifying products and turning waste into new offerings-readers learn how rivals are carving out niches, protecting positions, and dominating industries.
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True Oak Books
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