Cracking the Code: How to Win Hearts, Change Minds, and Restore America's Original Vision

Hartmann, Thom

ISBN 10: 1576754588 / ISBN 13: 9781576754580

Published by Berrett-Koehler Publishers, San Francisco, CA., USA, 2007

About this Item

This book and jacket are in near fine condition. Both show wear on the edges and have corner knocks. Neither have tears or stains. Best-selling author, psychotherapist, advertising executive, and radio host, Hartmann, breaks down the science and technology of effective communication so you can apply it to your own efforts to counter right-wing disinformation. Throughout the book he shows how to crack the communication code and provides examples dating from the time of the Founding Fathers to the present day. Proceeds from the sale of this book benefit environmental restoration and education.

Seller Inventory # 006426

Bibliographic Details

• Title: Cracking the Code: How to Win Hearts, Change Minds, and Restore America's Original Vision
• Publisher: Berrett-Koehler Publishers, San Francisco, CA., USA
• Publication Date: 2007
• Language: English
• ISBN 10: 1576754588
• ISBN 13: 9781576754580
• Binding: Hardcover
• Edition: 1st Edition
• Condition: Near Fine
• Dust Jacket Condition: Near Fine

About this title

Synopsis

Millions of working Americans talk, act, and vote as if their economic interests match those of the megawealthy, global corporations, and the politicians who do their bidding. How did this happen? According to Air America radio host Thom Hartmann, the apologists of the Right have become masters of the subtle and largely subconscious aspects of political communication. It's not an escalation in Iraq, it's a surge; it's not the inheritance tax, it's the death tax; it's not drilling for oil, it's exploring for energy. Conservatives didn't intuit the path to persuasive messaging; they learned these techniques. There is no reason why progressives can't learn them too. In Cracking the Code, Hartmann shows you how. Drawing on his background as a psychotherapist and advertising executive as well as a national radio host, he breaks down the structure for effective communication, sharing exercises and examples for practical application.

About the Author

Thom Hartmann is the host of a nationally syndicated Air America radio program. A four-time Project Censored award winner, he is the bestselling author of more than nineteen books, including Screwed: The Undeclared War Against the Middle Class—and What We Can Do About It, The Last Hours of Ancient Sunlight, and Unequal Protection: The Rise of Corporate Dominance and the Theft of Human Rights.