Create. Eating, Design and Future Food.

an enormous industry with changing standards and perceptions. crEATe. investigates

recent trends and visual developments within food, design, hospitality and

packaging design. This sourcebook documents and illustrates manifold examples

and concepts that are the driving forces in contemporary food, both influencing

and inspiring today's visionary chefs, designers, and consumers.

Six extensive chapters shed new light on the central topics and various approaches

relevant in contemporary food with incisive texts including profile features of

visionary creatives accompanied by visuals. It starts by examining the treacherous

landscape of food politics with environmental and production concerns in

"Food Activists," The return of "Wholehearted" home-style cooking is addressed

as well as the sophisticated choices of nutritional "Smart Food," "Packaging" confronts

new challenges in delivering high impact aesthetic and brand experiences

while being cost effective and sustainable.

The concepts and interior design approaches of "Food Spaces" are also evolving

into luxurious canteens, cooking laboratories and store designs. The various

attitudes of how people are embracing food are defined in "Typologies," Finally,

crEATe. further explores "Future Solutions" by illuminating emerging trends that

will follow, illustrating how food will look as well as how we will respond to it emotionally

and aesthetically.

Based upon research by trend analysts Chris Sanderson and Martin Raymond from

the London firm The Future Laboratory, the multifaceted examples in thisinformative

volume are diverse. Portrayed in striking ways, they range from product design,

industrial design and the interiors of restaurants and hotels to branding and

consumerism. crEATe. surely indicates how food is gaining new meaning in our

lifestyle as well as in top-notch contemporary design.