Food is not just a hot topic in design and cutting edge creativity today, but also an enormous industry with changing standards and perceptions. Based upon research by trend analysts from the London firm The Future Laboratory, crEATe. investigates recent trends and visual developments in and around food. The book examines everything from the way we eat, the interiors and furniture of innovative restaurants and shops, industrial design and the packaging of food to branding and consumerism. With incisive texts including profile features accompanied with stunning visuals, this sourcebook indicates how food is gaining new meaning in our lives and in top-notch contemporary design.
Food is not just a hot topic in design and cutting edge creativity today, but also
an enormous industry with changing standards and perceptions. crEATe. investigates
recent trends and visual developments within food, design, hospitality and
packaging design. This sourcebook documents and illustrates manifold examples
and concepts that are the driving forces in contemporary food, both influencing
and inspiring today's visionary chefs, designers, and consumers.
Six extensive chapters shed new light on the central topics and various approaches
relevant in contemporary food with incisive texts including profile features of
visionary creatives accompanied by visuals. It starts by examining the treacherous
landscape of food politics with environmental and production concerns in
"Food Activists," The return of "Wholehearted" home-style cooking is addressed
as well as the sophisticated choices of nutritional "Smart Food," "Packaging" confronts
new challenges in delivering high impact aesthetic and brand experiences
while being cost effective and sustainable.
The concepts and interior design approaches of "Food Spaces" are also evolving
into luxurious canteens, cooking laboratories and store designs. The various
attitudes of how people are embracing food are defined in "Typologies," Finally,
crEATe. further explores "Future Solutions" by illuminating emerging trends that
will follow, illustrating how food will look as well as how we will respond to it emotionally
and aesthetically.
Based upon research by trend analysts Chris Sanderson and Martin Raymond from
the London firm The Future Laboratory, the multifaceted examples in thisinformative
volume are diverse. Portrayed in striking ways, they range from product design,
industrial design and the interiors of restaurants and hotels to branding and
consumerism. crEATe. surely indicates how food is gaining new meaning in our
lifestyle as well as in top-notch contemporary design.
