Create Stunning HTML Email That Just Works : Create HTML5 Emails That Look Great and Deliver!

Patterson, Mathew

ISBN 10: 0980576865 / ISBN 13: 9780980576863

Published by SitePoint Pty, Limited, 2010

Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 4541866-20

Synopsis:

Create Stunning HTML Email That Just Works is a step-by-step guide to creating beautiful HTML emails that consistently work. It begins with an introduction to email covering topics such as: how email design differs from web design; permission based marketing, and the anatomy of an email.

What You Will Learn:

• How to design HTML emails that look great
• Simple methods to design & test email newsletters
• Best practice, permission based email marketing tips & techniques
• Proven strategies for selling email design services to your clients

The book shows the reader how to plan, design, and build gorgeous HTML email designs that look great in every email program: Outlook, Gmail, Apple Mail, etc. All-important tasks like legal requirements, testing, spam compliance and known hacks and workarounds are covered.

About the Author:

Mathew Patterson is the community manager at Freshview, the team behind the popular email newsletter web apps, Campaign Monitor and MailBuild. In past lives he was a web designer for the Australian Stock Exchange and Priceline Europe among others. He runs Designers Inhouse, the list for web designers in non-design firms, and recently spoke at the Future of Web Design in New York.

Bibliographic Details

Title: Create Stunning HTML Email That Just Works :...
Publisher: SitePoint Pty, Limited
Publication Date: 2010
Binding: Soft cover
Condition: Good
Edition: 1st Edition.