Customer-Centered Growth: Five Proven Strategies for Building Competitive Advantage

Whiteley, Richard, And Hessan, Diane

ISBN 10: 0201479672 / ISBN 13: 9780201479676

Published by Basic Books, 1996

About this Item

Sewn binding. Cloth over boards. 336 p. Contains: Illustrations. Audience: General/trade. Book Condition: Fine/Near fine. Inside pages clean. Sharp corners. Tight binding.

Seller Inventory # KensBooks2.0032145

Bibliographic Details

• Title: Customer-Centered Growth: Five Proven Strategies for Building Competitive Advantage
• Publisher: Basic Books
• Publication Date: 1996
• Language: English
• ISBN 10: 0201479672
• ISBN 13: 9780201479676
• Binding: Hard cover
• Edition: First edition.
• Condition: Fine in very good dust jacket.
• Dust Jacket Condition: Dust Jacket Included

About this title

Synopsis

In Customer-Centered Growth, Richard Whiteley and Diane Hessan reveal the compelling secrets of how today's successful companies are achieving explosive growth. Drawing on dozens of case studies of every kind of enterprise, Whiteley and Hessan define five proven strategies that you can use to grow—even under the most adverse business conditions.

Review

A top-down commitment to top-notch customer service is a critical element in the battle for corporate survival. In their Customer-Centered Growth: Five Bold Strategies for Building Competitive Advantage, Richard Whiteley and Diane Hessan of The Forum Corporation, a training and consulting firm that emphasizes just such customer focus, show readers how other companies have successfully placed customers at the center of their operations. They also provide 15 tools for self-assessment and strategy planning.