Title: Customer Centered Growth: Five Proven Strategies for Building Competitive Advantage
Publisher: Addison-Wesley, MA
Publication Date: 1996
ISBN 10: 0201479672
ISBN 13: 9780201479676
Binding: Hardcover
Edition: 1st Edition
Condition: Near Fine
Dust Jacket Condition: Near Fine

About this title

Synopsis

In Customer-Centered Growth, Richard Whiteley and Diane Hessan reveal the compelling secrets of how today's successful companies are achieving explosive growth. Drawing on dozens of case studies of every kind of enterprise, Whiteley and Hessan define five proven strategies that you can use to grow—even under the most adverse business conditions.

Review

A top-down commitment to top-notch customer service is a critical element in the battle for corporate survival. In their Customer-Centered Growth: Five Bold Strategies for Building Competitive Advantage, Richard Whiteley and Diane Hessan of The Forum Corporation, a training and consulting firm that emphasizes just such customer focus, show readers how other companies have successfully placed customers at the center of their operations. They also provide 15 tools for self-assessment and strategy planning.

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