Customer Intelligence: From Data to Dialogue
Language: English
Published by John Wiley & Sons Inc, 2005
- First Edition
- Hardcover
- New

Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, IrelandKennys Bookshop and Art Galleries Ltd.
AbeBooks seller since February 27, 2001
Condition: New
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Quantity: Over 20 available
Add to basketItem description from seller
Developed from the author's experience working with firms seeking to build better business intelligence, Customer Intelligence is concerned with who will own and control information about customers, and who will develop the best skills and capabilities to exploit it for competitive advantage. Num Pages: 276 pages, black & white illustrations. BIC Classification: KJSM; UBJ. Category: (P) Professional & Vocational. Dimension: 232 x 152 x 20. Weight in Grams: 536. . 2005. 1st Edition. Hardcover. . . . .
Seller Inventory # V9780470018583
- Title
- Customer Intelligence: From Data to Dialogue
- Author
- Sean Kelly
- Publisher
- John Wiley & Sons Inc
- Publication year
- 2005
- Condition
- New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0470018585
- ISBN 13
- 9780470018583
- Edition
- 1st Edition
"Synopsis" may belong to another edition of this title.
About the Author
Seán Kelly is an author, lecturer, software engineer and international business consultant who has founded a number of separate businesses in the field of customer intelligence and information exploitation. Seán was formerly head of the European business intelligence division of Sybase Inc. and was a founder of the prestigious Data Warehouse network. His groundbreaking book Data Warehousing: The route to mass customization, published by Wiley in the early 1990s, was a major influence on the tide of business intelligence investment that occurred in the following decade. Seán is now involved in a new enterprise, based in Ireland, that is devoted to customer segmentation and profiling solutions.
"About the title" may belong to another edition of this title.
Kennys Bookshop and Art Galleries Ltd.
Galway, GY, Ireland
AbeBooks seller since February 27, 2001
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