Customer Service
Language: English
Published by Juta Academic, 2012
- First Edition
- Softcover
- Used
Seller: Chapter 1, Johannesburg, GAU, South AfricaChapter 1
AbeBooks seller since March 29, 2004
Condition: Used - Good
US$ 30.00
Quantity: 1 available
Add to basketItem description from seller
Wraps are shelf rubbed but tidy overall. Binding is sound. Dust markings on the first and last pages. No inscriptions or annotations. JHK. Our orders are shipped using tracked courier delivery services.
Seller Inventory # d27df
- Title
- Customer Service
- Author
- Machado, Ricardo [Editor]; Diggines, Colin [Editor];
- Publisher
- Juta Academic
- Publication year
- 2012
- Condition
- Good
- Dust jacket
- No Jacket
- Binding
- Softcover
- Language
- English
- ISBN 10
- 0702177962
- ISBN 13
- 9780702177965
- Edition
- First Edition.
- Item weight
- 13 ounces
- Dimensions
- 6x0x9
In a society where customers are becoming more informed, more protected, and more demanding than in the past, it makes good business sense to ensure a high level of customer service. This book draws together the important issues regarding customer service and addresses the key elements that need to be considered when developing a service strategy for a business. As it stresses the importance and role of verbal and nonverbal communication, this handbook highlights the causes of service failures and provides advice on how to fix them. Arguing that quality, value, expectation, and satisfaction form the foundation of service strategy, this guide also outlines the concept of customer experience management and how to apply it to a business, whether it be big or small.
"Synopsis" may belong to another edition of this title.
About the Author
R. Machado is a senior lecturer at the University of South Africa. C. Diggines is a senior lecturer at the University of South Africa and the coeditor of Marketing Research.
"About the title" may belong to another edition of this title.
Chapter 1
Johannesburg, GAU, South Africa
AbeBooks seller since March 29, 2004
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