Customer-centered Growth: Five Proven Strategies For Building Competitive Advantage

Whiteley, Richard C; Hessan, Diane

ISBN 10: 0201154935 / ISBN 13: 9780201154931

Published by Addison-Wesley Publishing, 1997

About this Item

1997 March stated first edition first printing. Tight binding clean pages only minor shelf wear. Full Numberline. Please see my photos.

Seller Inventory # ABE-1721486395904

Bibliographic Details

• Title: Customer-centered Growth: Five Proven Strategies For Building Competitive Advantage
• Publisher: Addison-Wesley Publishing
• Publication Date: 1997
• Language: English
• ISBN 10: 0201154935
• ISBN 13: 9780201154931
• Binding: Soft cover
• Edition: 1st Edition
• Condition: Fine
• Seller catalogs:
  • Business & Finance

About this title

Synopsis

In Customer-Centered Growth, Richard Whiteley and Diane Hessan reveal the compelling secrets of how today's successful companies are achieving explosive growth. Drawing on dozens of case studies of every kind of enterprise, Whiteley and Hessan define five proven strategies that you can use to grow—even under the most adverse business conditions.

About the Author

Richard Whiteley, author of The Customer-Driven Company (selected by Fortune as one of the best books of the year), is Vice Chairman and cofounder of The Forum Corporation.

Diane Hessan is executive vice president at Forum. Each author holds an M.B.A. from Harvard Business School.