The 30 Day MBA in Marketing : Your Fast Track Guide to Business Success

Barrow, Colin

ISBN 10: 0749462175 / ISBN 13: 9780749462178

Published by Kogan Page, Limited, 2011

About this Item

Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.

Seller Inventory # GRP71826607

Bibliographic Details

• Title: The 30 Day MBA in Marketing : Your Fast Track Guide to Business Success
• Publisher: Kogan Page, Limited
• Publication Date: 2011
• Language: English
• ISBN 10: 0749462175
• ISBN 13: 9780749462178
• Binding: Soft cover
• Edition: 1st Edition.
• Condition: Good

About this title

Synopsis

The 30 Day MBA in Marketing gives the reader guidance on many important topics: buyer behavior, marketing strategy, products and services, advertising and promotion, distribution, pricing, managing the marketing organization, and preparing a marketing plan. There are also appendices of marketing information resources and a personal development plan. Each chapter has real-life case examples and an illustration of how marketing concepts apply to business decision-making. The author provides detailed information on how to find and analyze market data on any business or market. There are self-assessment tests at the end of each section plus a final exam paper, allowing the reader to receive a grade and "graduate."

About the Author

Colin Barrow is the author of more than 30 books in the fields of entrepreneurship, business management and international property development, and he has authored or co-authored ten books in the Dummies series. His books have been published by the BBC, The Economist, John Wiley and Kogan Page. Following a career in business where he held senior staff and line positions, including that of managing director of a substantial manufacturing enterprise with multi-plant and multi-country operations, he was Head of the Enterprise Group at Cranfield School of Management, a leading International Business School, for ten years. For the next 20 years he lectured, researched and collaborated with colleagues in business schools in the UK, US, Canada, Australia, Asia and throughout Europe. He is the author of The Business Plan Workbook and Cut Costs Not Corners (Kogan Page).