Deceptive Advertising : Behavioral Study of a Legal Concept
Language: English
Published by Taylor & Francis Group, 1990
- First Edition
- Hardcover
- Used
Seller: Better World Books, Mishawaka, IN, U.S.A.Better World Books
AbeBooks seller since August 3, 2006
Condition: Used - Very good
US$ 75.00
Quantity: 2 available
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Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Seller Inventory # 6117234-6
- Title
- Deceptive Advertising : Behavioral Study of a Legal Concept
- Author
- Richards, Jef
- Publisher
- Taylor & Francis Group
- Publication year
- 1990
- Condition
- Very Good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0805806490
- ISBN 13
- 9780805806496
- Edition
- 1st Edition.
- Item weight
- 1.418 pounds
- Dimensions
- N/A
- Series
- Book 173 of 231: Routledge Communication
This is the first book designed to assist behavioral scientists in the preparation of scholarly or applied research regarding deceptive advertising which will ultimately affect public policy in this area. Because there was an inadequate foundation upon which to build a program of research for this topic, a three-part solution has been devised:
1) a review of how deception is viewed and regulated
2) a theory of how consumers process deceptive information
3) a sensitive and consistent means of measuring deceptiveness.
This text provides detailed discussions regarding the intersection of law and behavioral science and its application to deceptive advertising. In so doing, it offers a solid foundation upon which to base expanded behavioral research into how consumers are deceived by advertising claims, and what cognitive processes are involved in that deception.
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About the Author
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Better World Books
Mishawaka, IN, U.S.A.
AbeBooks seller since August 3, 2006
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