Deceptive Advertising: Behavioral Study of a Legal Concept
Language: English
Published by Lawrence Erblaum, 1990
- First Edition
- Hardcover
- Used
Seller: Mythos Center Books, Frontenac, MN, U.S.A.Mythos Center Books
AbeBooks seller since January 30, 2012
Condition: Used - Very good
US$ 36.00
Quantity: 1 available
Add to basketItem description from seller
Hardcover in Very Good condition. 244pp.
Seller Inventory # UPLINE066040
- Title
- Deceptive Advertising: Behavioral Study of a Legal Concept
- Author
- Richards, Jef I.
- Publisher
- Lawrence Erblaum
- Publication year
- 1990
- Condition
- Used: Very Good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0805806490
- ISBN 13
- 9780805806496
- Edition
- 1st Edition.
- Item weight
- 21 ounces
- Series
- Book 173 of 231: Routledge Communication
- Seller catalogs
- Media Studies
This is the first book designed to assist behavioral scientists in the preparation of scholarly or applied research regarding deceptive advertising which will ultimately affect public policy in this area. Because there was an inadequate foundation upon which to build a program of research for this topic, a three-part solution has been devised:
1) a review of how deception is viewed and regulated
2) a theory of how consumers process deceptive information
3) a sensitive and consistent means of measuring deceptiveness.
This text provides detailed discussions regarding the intersection of law and behavioral science and its application to deceptive advertising. In so doing, it offers a solid foundation upon which to base expanded behavioral research into how consumers are deceived by advertising claims, and what cognitive processes are involved in that deception.
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Mythos Center Books
Frontenac, MN, U.S.A.
AbeBooks seller since January 30, 2012
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Mythos Center Books is a research archive connected with Mythos Center, specializing in the areas of folklore, mythology, comparative religions, psychology, sociology, and depth psychology. Established 1990. Please send us with your want lists in these fields. As of 2025, we are dispersing the Mythos Center research collection.
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