text heavily underlined in red pen. binding tight. covers have wear along edges and at corners. foredge, head and foot of book have some soiling. some light soiling to front free endpaper.

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Bibliographic Details

Title: Decoding Design: Understanding and Using Symbols in Visual Communication
Publisher: HOW Books, U.S.A.
Publication Date: 2008
Language: English
ISBN 10: 1581809697
ISBN 13: 9781581809695
Binding: Trade Paperback
Edition: 1st Edition
Condition: Very Good

About this title

Synopsis

Understand the Significance of Symbols in Your Design Work

Our world is comprised of a handful of very simple patterns that have been a part of human design since the beginning of time and have eternal significance.

Decoding Design reveals how common symbols and shapes - like circles, squares and triangles - resonate at a gut level and can lend greater meaning to a design. By deconstructing famous logos and other sample designs, you'll learn how to communicate complex information quickly and intuitively with universal and meaningful patterns. You'll also uncover how other disciplines, such as philosophy, math, and physics, influence great design and can help you present ideas in a holistic and compelling manner.

Whether you're a designer, student, or marketing professional, Decoding Design will show you the deeper meaning behind the symbols you encounter everyday, and how to better use those symbols to create an impactful relationship with the viewer.

About the Author

Since 1981, Maggie Macnab has been creating symbols, visual metaphors and conceptual design for a wide range of clients. She had been published in every major design magazine including Communication Arts, STEP, Print and Graphis. Maggie is past president of the Communication Artists of New Mexico, teaches symbolism and logo design at the University of New Mexico, and speaks at national conferences, universities and schools.

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Smith Family Bookstore, Inc.
525 Willamette Street
Eugene OR 97401
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