How to Design Logos, Symbols and Icons.

A different kind of logo book for designers! Instead of the typical collection of finished logos, this book steps into the studios of top designers as their ideas happen. Case studies trace the evolution of great logos, symbols and icons, illustrating the process with initial roughs and intermediary sketches that lead up to the final designs. In addition, this book expands its boundaries to include symbols and icons, two rarely covered yet increasingly vital areas of design.

For over 18 years, Gregory Thomas has been the owner and principal of Gregory Thomas Associates, a Santa Monica-based design consultancy that specializes in corporate communications literature and direct response materials. The award-winning company produces a diverse range of strategic marketing support collateral for an international client list that includes CBS, IBM, Levi Strauss & Company, Yale University, the Australian Tourist Commission, and MCA/Universal Pictures. For the last two years, Thomas has also been the Chair of Graphic Design at Art Center College of Design in Pasadena, and for the past six years he has maintained the position of Instructor of Identity Systems there.