Design Management: Create, Develop, and Lead Effective Design Teams

Designers are more in-demand than ever, and companies all over the world are creating new leadership roles to manage them. With only a few select institutions teaching effective design management skills, self-taught design managers are on the rise and resources are needed to guide them. This book will help you hone your leadership skills and magnify your team’s potential.

Eager designers will learn the behavioral abilities required to lead and manage impactful and efficient teams using a systemic, context-agnostic, and therefore repeatable approach. While effective design management is vital in these times of complexity and fast change in organizations, the available literature on design management is insufficient, predominately informative, and unfortunately, not actionable. This book fills that gap by illuminating the soft skills you need to lead your team to success.

You'll gain confidence about how to optimize meetings, run successful kickoffs, manage yourself, and how to best approach and frame your working environment. Whether you are a designer looking to lead, or a member of an organization looking for guidance on how to better incorporate design, this book belongs on your shelf. Design Management is here to assist you in the long haul.

Andrea Picchi is Head of Design at Kroo, leveraging human-centered design to build the world’s first social bank. With a background in cognitive psychology and computer science, he subsequently learned design thinking at the Hasso Platter d.school at Stanford University and studied its business applications at MIT Sloan School of Management.

Andrea developed his leadership and management knowledge working with and for companies such as Apple, Google, Samsung, Sony, and Nokia. His research in human-computer interaction has been used to develop patents for products such as Google Glass, and in the past decade, he has been building, leading, and managing successful teams that created products and services used by millions of people worldwide.