Design Mind Magazine, Issue 10, 2009: Power

The tenth issue of Design Mind (the third print edition; the first seven were web-only), the three-times-a-year magazine from frog design, the innovative design studio. "The magazine explores business, technology, and design with insights into everything from social innovation and design research to technology news and management techniques. Written by designers, technologists, and strategists, design mind articles provide the design and innovation community with perspectives on industry trends, emerging technologies, and global consumer culture." This issue is on the theme of "Power" and includes: a photo-essay by Rob Hornstra including the front and back covers; an interview with Philip Zimbardo, the Stanford psychology professor known for his infamous 1971 Prison Experiment; how the new social power of marketing can transform business; ten innovative clean-tech and energy startups to watch; seven design researchers write about their unusual and wonderful discoveries on the job; how designers can influence behavior; do you have to look a certain way to be powerful?; why small and simple ideas sometimes bring the most success; when social networking becomes social stress; and much more. Bound-in is a 16-page booklet with an excerpt from a book by the legendary designer and frog founder Hartmut Esslinger. Edited by Sam Martin. Perfect-bound, stiff wraps, with dos-a-dos covers; 80 pages; color and b&w throughout; 8.25 x 10.25 inches. Condition: Fine paperback magazine. Will be sandwiched securely between stiff layers of cardboard and shipped the next business day.…